Isn't that what commercials tell us?
Men can't pick a good deal. Women spy instantly the best phone contracts, health/car/medical supplemental insurance deals...men seem to have the clues of a klutz. No less.
Don't get me wrong - I actually believe that overall - women have a better grip on most things "life".
What I'm wondering is why ad designers choose this route of psychological breast strokes? (Sorry.)
Is it funny that men are dumber? Endearing? Cute?
Obviously, products sell better if the one not thinking about buying them is a loser. He's not just unaware of the great offer and needs to be enlightened - he's an inferior member of the human race because he is unaware.
How this strategy of pitching us against each other can get out of control is easily observed in our political scene: Right is right, left is wrong (or vice versa).
End of (non-existing) discussion.
Antidote: How to say I love you
Photo courtesy of Jim Frazier. Thank you.
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